Blog
Diversity IP: diversity also makes inroads in intellectual property
Fashion brands follow trends in society and growing awareness in favor of diversity is no different. Increasingly more trademarks are being registered for goods that either allude to diversity or which are directly linked to these new trends. It must be said that the Italian brand Benetton was the pioneer in backing inclusion with campaigns […]
Tradition has no shape: the protection of a design does not depend on the type of product in which it is incorporated
Simply applying the typical pattern of a “cachirulo” (traditional Aragonese bandana) on a different item of clothing does not confer individual character on the design Albeit still toned down due to the restrictions of the pandemic, the recent celebration of the festival of the Virgin of Pilar has given the inhabitants of Zaragoza the chance […]
Virtual Fashionistas: How can you protect fashion that you can’t touch?
Fashion is celebrated above all for its versatility – its ability to adapt to every era and to change with the times. Right now we are living the intangibles revolution: social media, online shopping, on screen greetings, audio messages and meetings via platforms. Now it is the turn of fashion. That is, fashion you can […]
The five steps to help you protect and enforce your trademarks in Portugal
If you have a start-up or an established business and wantto safeguard the trademark you have created and registered, when faced with infringement of the trademark in Portugal you should follow five rules: anticipate and act quickly; conduct a thorough investigation with support from a professional monitoring service; secure evidence of the infringement; work with […]
The protection of plant varieties transcends borders
The importance of agriculture in the economies of countries such as Spain or those of Latin America has led to growing concerns to legally protect research and innovation in this field. In this context, protecting plant varieties is a way of ensuring and recognizing the development of new varieties, while also safeguarding the recognition of […]
Cut! There’s a trademark there
Trademarks displayed in audiovisual works can be a real headache if the associated legal aspects fail to be taken into account. Both Spanish and European trademark laws and case law have shed some light in this regard. However, there are still some grey areas clouding this issue. It is common practice in the audiovisual world […]