Trade names as a protective tool in the event of subsequent trademark applications

Often, during scrutiny and examination of an intellectual property portfolio, trade names will be found among the trademarks. Although these assets are similar, their purpose is not identical, and this fact should be taken into consideration when designing an effective protective strategy to ensure that the rights in these signs are enforced in respect of […]

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Diversity IP: diversity also makes inroads in intellectual property

Fashion brands follow trends in society and growing awareness in favor of diversity is no different. Increasingly more trademarks are being registered for goods that either allude to diversity or which are directly linked to these new trends. It must be said that the Italian brand Benetton was the pioneer in backing inclusion with campaigns […]

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Virtual Fashionistas: How can you protect fashion that you can’t touch?

Fashion is celebrated above all for its versatility – its ability to adapt to every era and to change with the times. Right now we are living the intangibles revolution: social media, online shopping, on screen greetings, audio messages and meetings via platforms. Now it is the turn of fashion. That is, fashion you can […]

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The five steps to help you protect and enforce your trademarks in Portugal

If you have a start-up or an established business and wantto safeguard the trademark you have created and registered, when faced with infringement of the trademark in Portugal you should follow five rules: anticipate and act quickly; conduct a thorough investigation with support from a professional monitoring service; secure evidence of the infringement; work with […]

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Cut! There’s a trademark there

Trademarks displayed in audiovisual works can be a real headache if the associated legal aspects fail to be taken into account. Both Spanish and European trademark laws and case law have shed some light in this regard. However, there are still some grey areas clouding this issue. It is common practice in the audiovisual world […]

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World Intellectual Property Indicators 2020 or how all roads lead to China (ii): trademarks, industrial designs and creative industry  

The World Intellectual Property Organization (WIPO) has published its World Intellectual Property Indicators Report 2020, which contains valuable information on changes in intellectual property indicators and trends worldwide, from 2018 to 2019, as we discussed in this post. Since these changes have an impact on various different industries and on the economy in general, in […]

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