Blog
Rebranding: how to change brand identity without jeopardizing trademark protection
Rebranding enables the name, visual identity, positioning or message of a trademark to be redefined in order to maintain consumer interest and loyalty, gain an edge over competitors or reach new markets. However, whether temporary or definitive, these strategies can create legal risks that should be addressed in order to safeguard a company’s rights in […]
Genuine use of trademarks in the digital age: when a review on Tripadvisor also counts
The General Court of the European Union has once again emphasized that genuine use of a trademark is not determined solely by the geographic extent of its use, but by the commercial reality of the market in which it operates. In a recent case regarding hotel and restaurant services, the court confirmed that an online […]
The patentability of AI-assisted diagnostic methods: traditional challenges in a new context
The application of AI to medical diagnosis is attracting growing interest from an industrial property perspective. In Europe, these inventions need to overcome two separate hurdles: the exclusion of certain diagnostic methods and the requirements applicable to computer-implemented inventions. This gives rise to particular challenges when they are examined following the criteria of the European […]
New genomic techniques (NGT): the new European framework for plant innovation
A new regulatory framework has commenced for new genomic techniques and is set to transform plant innovation in Europe. Beyond the opportunities to develop more competitive and sustainable varieties, the sector must prepare for significant implications regarding intellectual property, licensing, and market access. Regulation (EU) 2026/1388 now has a date: it entered into force on […]
Pathways to extend the term of pharmaceutical patents in Mexico
A combination of regulatory developments and recent judicial criteria have opened different avenues to adjust the duration of exclusivity periods. In recent years, substantial changes have been made to the Intellectual Property System in Mexico, creating the possibility of modifying the term of patents related to pharmaceutical products. In this entry, we analyze three relevant […]
Limoges porcelain, Portuguese embroidery and Brittany granite: the first registrations of geographical indications for craft and industrial products
The first geographical indications for craft and industrial products are now a reality in the EU. From Limoges porcelain to Portuguese embroidery, this new framework creates fresh opportunities, as Spain moves forward with its first applications and works to avoid falling behind. Through this blog we have followed the progress of Regulation (EU) 2023/2411, from […]