The Influencers’ Code of Conduct comes into force on January 1, 2021: are you aware of your obligations?
Autocontrol and Asociación Española de Anunciantes (Spanish Advertisers’ Association or AEA) agree on the ethical standards that should be applied to advertising by influencers from January 1, 2021. It clarifies doubts about ‘safe’ labels such as “ad” or “sponsored by”, when they should be used and the contractual obligations that members should follow. We summarize […]read more
The Spanish Competition Authority (CNMC) has set its focus on 360º marketing and already sanctioned several production companies for broadcasting undercover advertising. One of such sanctions was recently analysed by the Supreme Court, which confirmed the 324,000 euros fine that the CNMC had imposed on Mediaset for undercover advertising of parapharmaceutical products on the program […]read more