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Non fungible tokens: a Beeple sells for $69 million, revolutionizing the concept of digital property
The sale of the NFT ‘Everydays – The First 5000 Days’ by the digital artist Beeple for $69 million will go down in history, not only as the most costly digital artwork ever and the third most expensive purchase of a living artist’s work to date, but also for shining the global spotlight on nonfungible […]
Beauty filters on Instagram are in the spotlight: are they misleading?
While 2020 brought a wealth of developments in relation to the regulation of influencer advertising (see here) and the mandatory use of the hashtag #publi when it is not obvious that the message is advertising (see here), the goalpost has been moved even further in 2021. The Advertising Standards Authority (ASA) – the British equivalent […]
When free comes cheap
“Gratis” is in and its owner has reason to celebrate. The Supreme Court has confirmed that the trademark was not registered in bad faith in Spain, despite the fact that the proprietor was aware of the existence of the prior Turkish marks: The Turkish trademarks had not been used in the Spanish market, which meant […]
Companies that own IP rights generate 55% higher revenues per employee than those that do not, according to a EUIPO and EPO study
According to the European Union Intellectual Property Office (EUIPO) and the European Patent Office (EPO), which last February 8 released the results of a new study on the “Impact of intellectual property rights intensive industries in the European Union”, there is still a long way to go as regards companies’ awareness of the advantages of […]
What if we change change our logo? The legal implications of making variations in a trademark
The European Union Intellectual Property Network (EUIPN) has recently published Common Practice on the use of trademarks in a form different from the one in which they were registered. This is a frequent source of friction between the marketing and legal departments of a company, as from a commercial perspective, the need for change does […]
Deepfakes and their relationship with publicity rights: What’s the limit?
We have been hearing the word ‘deepfake’ a great deal in the last few weeks, thanks to an ad by a well-known beer producer which has brought back to life the much-missed artist Lola Flores. In this post we will be looking at the cases in which this technology can be used and the legal […]