Category: Trademarks
Virtual Fashionistas: How can you protect fashion that you can’t touch?
Fashion is celebrated above all for its versatility – its ability to adapt to every era and to change with the times. Right now we are living the intangibles revolution: social media, online shopping, on screen greetings, audio messages and meetings via platforms. Now it is the turn of fashion. That is, fashion you can […]
The five steps to help you protect and enforce your trademarks in Portugal
If you have a start-up or an established business and wantto safeguard the trademark you have created and registered, when faced with infringement of the trademark in Portugal you should follow five rules: anticipate and act quickly; conduct a thorough investigation with support from a professional monitoring service; secure evidence of the infringement; work with […]
Cut! There’s a trademark there
Trademarks displayed in audiovisual works can be a real headache if the associated legal aspects fail to be taken into account. Both Spanish and European trademark laws and case law have shed some light in this regard. However, there are still some grey areas clouding this issue. It is common practice in the audiovisual world […]
World Intellectual Property Indicators 2020 or how all roads lead to China (ii): trademarks, industrial designs and creative industry
The World Intellectual Property Organization (WIPO) has published its World Intellectual Property Indicators Report 2020, which contains valuable information on changes in intellectual property indicators and trends worldwide, from 2018 to 2019, as we discussed in this post. Since these changes have an impact on various different industries and on the economy in general, in […]
Psssssssssssssssssssch’ sound mark canned: first GCEU decision on a sound mark
What do the Rolls Royce, Lady Gaga and TikTok trade marks have in common? They all indicate the business origin of the goods and services in connection with which they are used. However, some trade marks –as their owners– are less ‘conventional’ than others. Most marks consist of words or numerals, graphic elements or […]
Your domain name, your identity: the risks of not protecting it for your brand image
In the current context, the use of domain names is essential so that consumers from any part of the world can access the products and services of companies on the Internet. They allow companies to promote their brand image and connect with the community around them. Domain names are a valuable form of identity and […]