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New measures for digital advertising of medicines in the 2021 Farmaindustria Code
On January 1, a new version of the Farmaindustria Code, will enter into force, replacing the current version, issued in 2016. This post aims to highlight the most striking innovations in terms of promoting prescription medicines in a digital environment, including advertising on social networks. The Pharmaceutical Industry Code of Best Practices (the Farmaindustria Code) […]
The EU reaches a strategic agreement to protect European geographical indications in China
Several designations of origin for Spanish wine, oil and cheese will be protected from imitations in China – a market which is becoming ever more essential for Spanish companies. What do Champagne, Roquefort, Porto, Parma, La Rioja and La Mancha have in common? They are all examples of names that are commonly associated with agricultural […]
Atresmedia versus AGEDI-AIE: Are artists and their labels entitled to equitable remuneration for the use of their music on television?
The Court of Justice of the European Union (CJEU) has ruled that artists and their record labels are not entitled to charge equitable remuneration for the communication to the public of synchronized songs incorporated in audiovisual works. The judgement of November 18, 2020 (case C-147/19) has curbed the intentions of the Spanish collecting societies AGEDI […]
The corporate right to honor, or how to defend a business from false information
Legal entities may also go to court to stop smear campaigns or the spread of fake news that damage their reputation. Use of child labor, aggressive practices with the environment, tax evasion, corruption… The list is endless. However, before turning to the courts to defend the company’s reputation, it is important to be aware of […]
‘My product is better than yours’: is it lawful to use third party’s trademarks to advertise your own products or services?
Although the use of a third party’s trademarks for advertising purposes involves certain risks, legislation allows it provided that it is in the context of fair play and bearing in mind certain limitations for which it is always advisable to obtain sound legal advice. An ad for a sports car: at the top the phrase […]
Artificial intelligence and intellectual property: The European Union takes a stance
The initiatives that the European Parliament is implementing in relation to artificial intelligence, include a report on intellectual property rights for the development of artificial intelligence technologies. This document leans towards recognizing that a creation generated by artificial intelligence can constitute a work, bearing in mind the creative result rather than the creative process. According […]