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The corporate right to honor, or how to defend a business from false information
Legal entities may also go to court to stop smear campaigns or the spread of fake news that damage their reputation. Use of child labor, aggressive practices with the environment, tax evasion, corruption… The list is endless. However, before turning to the courts to defend the company’s reputation, it is important to be aware of […]
‘My product is better than yours’: is it lawful to use third party’s trademarks to advertise your own products or services?
Although the use of a third party’s trademarks for advertising purposes involves certain risks, legislation allows it provided that it is in the context of fair play and bearing in mind certain limitations for which it is always advisable to obtain sound legal advice. An ad for a sports car: at the top the phrase […]
Artificial intelligence and intellectual property: The European Union takes a stance
The initiatives that the European Parliament is implementing in relation to artificial intelligence, include a report on intellectual property rights for the development of artificial intelligence technologies. This document leans towards recognizing that a creation generated by artificial intelligence can constitute a work, bearing in mind the creative result rather than the creative process. According […]
E-commerce, intellectual property rights & COVID-19: the survival of the fittest
Fear of COVID-19 has impacted people’s habits and behaviors, which turn more frequently to the online world where they are able to find a safe harbor in these troubled times. This has prompted suppliers of goods and services’ providers worldwide to establish e-commerce stores and to update their terms and conditions, to revamp their advertising […]
Imitations and image rights: You look familiar?
Attention comedians! Imitations of famous personalities, although common practice in the audiovisual market can create problems from the standpoint of image rights. Encarna de noche, by Martes y Trece, the unforgettable characters in Homo Zapping, the Guignols, or internationally, Saturday Night Live sketches, are just a few examples of imitations of well-known characters that form […]
The key to patenting software: first solve the problem, then write the code
The Spanish legal system does not consider computer programs to be inventions as such, so that, in itself, software is not patentable. However, inventions implemented using a computer, this is, computer programs that solve a technical problem can be registered as patents. Therefore, the key to registration is the ability to demonstrate that executing the […]