Tag: reputation
Game of Thrones defends its throne against Game of Döner: dragons, key piece
05/13/2025
Reputable trademarks enjoy enhanced protection to prevent third parties from taking undue advantage of that reputation even if the services or products are not similar. The reason: to protect the investment made by trademark owners. But how far should this protection go? We analyze the case of Game of Thrones vs Game of Döner. We […]
What brand would you associate this product with?: the three-dimensional cookie that prevents Gullón’s trademark registration
06/02/2020
The General Court of the European Union has refused to register the figurative mark `Gullón Twins Cookie Sandwich´ because Gullón was taking unfair advantage of the earlier three-dimensional mark protecting the shape of Oreo’s cookie. In this case T-677/18, the General Court decides on the appeal lodged by Galletas Gullón against the decision of the […]