Tag: rebranding

Rebranding: how to change brand identity without jeopardizing trademark protection
11/03/2026
Rebranding enables the name, visual identity, positioning or message of a trademark to be redefined in order to maintain consumer interest and loyalty, gain an edge over competitors or reach new markets. However, whether temporary or definitive, these strategies can create legal risks that should be addressed in order to safeguard a company’s rights in […]
