New measures for digital advertising of medicines in the 2021 Farmaindustria Code

On January 1, a new version of the Farmaindustria Code, will enter into force, replacing the current version, issued in 2016. This post aims to highlight the most striking innovations in terms of promoting prescription medicines in a   digital environment, including advertising on social networks. The Pharmaceutical Industry Code of Best Practices (the Farmaindustria Code) […]