Author: Francisca Ferreira Pinto

According to the CJEU, the reputation of a trademark is not considered when comparing its similarity to other signs
08/11/2020
What do trademarks such as Intel, Red Bull, Visa, Hermès or Rolex have in common? They have all been recognized as trademarks with a reputation in most EU countries. As a general rule, a trademark’s reputation affords reinforced protection from third parties attempting to register identical or similar signs. However, reputation is not always relevant. […]
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