Author: Francisca Ferreira Pinto
Careful drafting of a license agreement is essential for ensuring a successful and mutually beneficial licensing partnership
Licensing allows companies to enter new markets, reduce production and distribution costs, and strengthen consumer loyalty. However, the success of any licensing strategy hinges on a well-negotiated agreement that includes legal safeguards, clear responsibilities and protections against misuse of the trademark. In the dynamic world of intellectual property (IP), trademark licensing has emerged as a […]
The Portuguese Government completes the transposition of the new European Copyright Directive
Notable new aspects of the law include the right granted to press publishers to authorize or prohibit the online use of their publications and that online content-sharing service providers are considered to perform an act of communication to the public or an act of making available to the public when they give the public access […]
Trademarks filed in bad faith: the Portuguese experience of the past 3 years
When harmonising E.U. regulations, an extensive range of interpretations are tacitly accepted when new concepts arise. This is particularly true when the lawmakers find it difficult to define the boundaries of the term in question, given the plethora of situations it encompasses. Moreover, including these terms in our legal system is not an easy taskand […]
The five steps to help you protect and enforce your trademarks in Portugal
If you have a start-up or an established business and wantto safeguard the trademark you have created and registered, when faced with infringement of the trademark in Portugal you should follow five rules: anticipate and act quickly; conduct a thorough investigation with support from a professional monitoring service; secure evidence of the infringement; work with […]
Companies that own IP rights generate 55% higher revenues per employee than those that do not, according to a EUIPO and EPO study
According to the European Union Intellectual Property Office (EUIPO) and the European Patent Office (EPO), which last February 8 released the results of a new study on the “Impact of intellectual property rights intensive industries in the European Union”, there is still a long way to go as regards companies’ awareness of the advantages of […]
According to the CJEU, the reputation of a trademark is not considered when comparing its similarity to other signs
What do trademarks such as Intel, Red Bull, Visa, Hermès or Rolex have in common? They have all been recognized as trademarks with a reputation in most EU countries. As a general rule, a trademark’s reputation affords reinforced protection from third parties attempting to register identical or similar signs. However, reputation is not always relevant. […]