Author: Fernando Álvarez de Toledo
Cut! There’s a trademark there II: How to avoid surreptitious advertising or illicit product placement
In order for a product to feature lawfully in audiovisual media, the placement must not affect the editorial freedom of the service provider, must not directly encourage the purchase and must be correctly identified. Several years ago, we wrote about the major headaches faced by creative teams in the film industry when using third-party trademarks […]
Cut! There’s a trademark there
Trademarks displayed in audiovisual works can be a real headache if the associated legal aspects fail to be taken into account. Both Spanish and European trademark laws and case law have shed some light in this regard. However, there are still some grey areas clouding this issue. It is common practice in the audiovisual world […]
Literature in film: the right to transformation, inspiration or parody?
With the current boom in Spain’s audiovisual industry, we look at film adaptations of literary works and the right to transformation enshrined in Spanish intellectual property law. It is an issue that is by no means free from controversy and has, on occasion, even led to moral damages being awarded to an author when it […]