Tag: Trademark Registration
Rebranding: how to change brand identity without jeopardizing trademark protection
Rebranding enables the name, visual identity, positioning or message of a trademark to be redefined in order to maintain consumer interest and loyalty, gain an edge over competitors or reach new markets. However, whether temporary or definitive, these strategies can create legal risks that should be addressed in order to safeguard a company’s rights in […]
The invalidity of the trademark “Pierre Cadault”: bad faith in the registration of trademarks
Protecting fictional characters under intellectual property law is crucial given the economic and cultural value they can acquire. An example of this is the trademark “Pierre Cadault”, which monopolizes the name of the main character in Emily in Paris and was contested on the grounds of bad faith. Cancellation decision No. C 64 100 by […]
Peru sets a limit of five years on rights in a well-known trademark
For the first time, Peru has established a time restraint on the continuing recognition of a well-known trademark. The Indecopi has determined that the term within which a titleholder may invoke the rights inherent in that reputation is five years from the date of its recognition by the competent authority. When this period has elapsed, […]