Tag: Literary works
Cut! There’s a trademark there II: How to avoid surreptitious advertising or illicit product placement
09/19/2024
In order for a product to feature lawfully in audiovisual media, the placement must not affect the editorial freedom of the service provider, must not directly encourage the purchase and must be correctly identified. Several years ago, we wrote about the major headaches faced by creative teams in the film industry when using third-party trademarks […]